Basic Att. Token (BAT)

Brave, the web browser founded by Mozilla co-founder Brendan Eich, held an initial coin offering (ICO) in May 2017 with the issuance of BAT. Basic Attention Token or BAT is a utility token, based on the Ethereum (ERC-20) technology, which is used as a unit of account between advertisers, publishers and users in a new blockchain-based digital advertising and service platform. The ICO was very successful, collecting 35 million dollars within 30 seconds.

The tokens are intended for use on the BAT platform, a new blockchain-based digital advertising and service platform linked to the web browser Brave. The token is not a substitute for fiat, paper of value, a good or any other financial instrument.

“Digital advertising is broken.”

Basic Attention Token improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers and users. Advertisers buy ads with BAT tokens, which are distributed among publishers and consumers who view ads. The publisher receives tokens to host the ad and the consumer to view the ad. The value of the token is based on the user’s attention, which simply means that a person is focused mentally involved.

Buy Basic Attention Token (BAT) for the best price!

Given the open source nature of the project, the company expects that, when developing the BAT protocol, developers from third parties will come up with new applications for the token. A number of these applications could be:

  • Other browsers: An obvious reason for using the token, is its use in other browsers. This means that the BAT ecosystem will extend to anyone using one of today’s popular browsers.
  • Telegram bot: Provide the possibility for users to be paid in BAT to view one ad in messaging apps such as Telegram.
  • WeChat official account: WeChat has become a robust system of bots, payments and other solutions. Multiple solutions of different WeChat applications that integrate the token.
  • Token and Status: BAT also has attention-based applicability within the Ethereum-based messaging/payment platforms such as Coinbase’s new Token app and Status app.

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